Pair Hormozi’s scaling rules with GFunnel’s CRM, Flows AI, AI contracts and no-code sites. Build offers that convert, hire smarter, and automate growth without a Frankenstein stack.

Scale Faster with GFunnel + Hormozi — Automation Playbook for Founders

Business Automation Tools: GFunnel + Hormozi’s Playbook for Real Scale

Download your free scaling roadmap here: https://www.acquisition.com/roadmap-yt-d
The easiest business I can help you start (free trial): https://www.skool.com/hormozi
Business owners: Want to scale faster? We provide in-person advisory for companies doing at least $1M per year: https://www.acquisition.com/workshop-yt-d

Timestamps:
0:00 - Intro
0:26 - You're Not Disciplined
6:27 - Develop This Mindset
10:30 - How To Focus
17:52 - Win In The Long Term
20:14 - The Impact of A.I.
21:44 - Select The Right Price
24:15 - Sell At The Right Time
26:33 - Sell The Right Info
29:07 - Train Your Sales Team
33:42 - Develop Strong Influence
38:28 - Build A Strong Brand
40:42 - Solve Any Constraint
42:28 - Have People Listen To You
1:00:33 - Eliminate Key-Man Risk
1:04:54 - Be Clear On Definitions
1:08:02 - Death Creates Clarity


If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $250,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything. 
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time. 
26 yrs old: In desperation, started licensing model as a hail mary. It worked. 
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.  
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months. 
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal. 
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses. 
34 yrs old: I became co-owner of https://Skool.com to help the many people who want to start a business online do so.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win. 

Keep crushing. May your desires be greater than your obstacles. 

Never quit,

Alex

DISCLOSURE 
Information shared here is for educational purposes only.  Individuals and business owners should evaluate their own business strategies, and identify any potential risks.  The information shared here is not a guarantee of success. Your results may vary.
Copyright © 2025.

70 Minutes of Ridiculously Effective Business Advice

A practical, automation-first playbook: run customer interviews, ship quick prototypes, then use N8N + GFunnel to automate lead enrichment, AI flows and close $2K–$5K deals.

Build $2K–$5K AI SaaS Products with N8N + GFunnel

Use N8N Within GFunnel to Build $5K AI SaaS Products

In this episode, we sit down with Stephen, a tech founder who built and sold a seven-figure software company, to uncover the real steps behind building SaaS apps that people actually want. Stephen shares his journey from agency work to productization, revealing how he created the Content Engine Database and scaled it to $50K+ months.

00:00 – Introduction & Stephen’s Background
01:23 – The Drive to Build: Early Entrepreneurial Spirit
02:45 – What Does Automation Really Do?
04:47 – Building a $5K SaaS Product with AI
07:11 – The Value for Listeners
08:47 – Stephen’s Process for Engineering SaaS Products
10:16 – Solving Your Own Problems: The Content Engine Database
12:54 – Going Viral and Finding Product-Market Fit
15:12 – From Agency Work to Productization
18:20 – How the Content Engine Database Works
22:03 – Organizing Content for Scale
25:00 – Repurposing Content & Automation
28:15 – Using AI and Automation in Content Creation
31:00 – The 5 Steps to Building SaaS Apps People Want
36:00 – Lead Generation, Funnels, and Project Management
40:00 – The Importance of Organization
44:00 – Finding the Right Customers
48:00 – Iteration, Feedback, and Community
52:00 – Overcoming Distractions and Staying Focused
56:00 – Final Advice & Where to Find Stephen

The 5 Steps to Building Apps People Actually Want [#11 Stephen Pope]

Build predictable growth with GFunnel's all-in-one platform: marketing funnels, AI personalization, automation, community networking, real-time analytics, and fast autosave.

Scale Funnels with GFunnel — AI, Automation & Networking

Marketing funnels that scale: How GFunnel’s all-in-one business platform combines automation, networking, AI, and fast autosave

Voice AI - More Voices, More Languages & ElevenLabs Import Live!

Learn how Lead Connector with GFunnel unifies CRM, automation, integrations and real-time analytics to build high-converting marketing funnels and scale faster.

GFunnel Lead Connector: Automate Funnels, CRM & Workflows

Lead Connector With GFunnel: Build Marketing Funnels and Automate Operations for Faster Growth

We’ve added Asana actions and triggers to Workflows, enabling seamless automation between HighLevel and Asana projects. This enhancement removes manual project updates and agencies to build unified workflows relying on Zapier, Make, n8n, or custom webhooks.
- Triggers (Asana → HighLevel)
- Task Created (Instant) – Fires when a new task is created.
- Task Updated (Instant) – Fires when a task is updated (status, fields, properties).
- Project Created (Instant) – Fires when a new project is created.
Comment on Task (Instant) – Fires when a comment is added to a task.
- New User – Fires when a new user joins your Asana workspace.
- Task Moved to Section (Instant) – Fires when a task moves between project sections.
- New Attachment Added (Instant) – Fires when a file or attachment is added to a task.
- Tag Added to Task (Coming Soon) – Fires when a tag is assigned to a task.
- New Subtask (Coming Soon) – Fires when a subtask is created inside Asana.
Actions (HighLevel → Asana)
- Create Task – Generate new tasks with title, details, due date, and assignee.
- Update Task – Edit existing task fields (name, description, dates, assignee, etc.).
- Find Task by ID – Look up a task using its Asana Task ID.
- Find Task – Search for a task by name.
- Create Section – Add a new section within an Asana project.
- Add Task to Section – Move an existing task into a specific project section.
- Create Comment / Story – Add notes, updates, or instructions to a task.
- Create Subtask – Create subtasks under an existing task.
- Create Project – Build a new project programmatically.
- Find All Tasks from Project – Retrieve all tasks within a project.
- Find Task in Project – Locate a specific task within a given project.
- Find Comment from Task – Retrieve comments from a task.
- Find Comment from Task ID – Fetch comments using a task’s unique ID.
Help Docs: https://help.leadconnectorhq.com/support/solutions/articles/155000006545-asana-%E2%80%93-actions-triggers-in-workflows?fbclid=IwY2xjawOpecBleHRuA2FlbQIxMABicmlkETF3bXpMeHc1aFdmYkN0b3FBc3J0YwZhcHBfaWQQMjIyMDM5MTc4ODIwMDg5MgABHjrX93R7VGlOihaBZfTDFYtXKrVH-p0fbLkaewTSM5IYxPA9VSZyVe7-qVkQ_aem_5KtQnfPTcC3xcD-oYhPJ8w

Asana Integration: Workflow Actions & Triggers Live!

Lessons from Tristan Harris on aligning incentives, building resilient systems, and growing responsibly — with practical takeaways and how GFunnel helps founders execute.

Tristan Harris on Ethical Leadership, Resilience & Responsible Growth

Interview with Tristan Harris, Former Google Design Ethicist — Lessons for Entrepreneurs: Leadership, Resilience, and Building Responsible Growth with GFunnel

Ex-Google Insider and AI Expert TRISTAN HARRIS reveals how ChatGPT, China, and Elon Musk are racing to build uncontrollable AI, and warns it will blackmail humans, hack democracy, and threaten jobs…by 2027.

Tristan Harris is a former Google design ethicist and leading voice from Netflix’s The Social Dilemma. He is also co-founder of the Center for Humane Technology, where he advises policymakers, tech leaders, and the public on the risks of AI, algorithmic manipulation, and the global race toward AGI.

Please consider sharing this episode widely. Using this link to share the episode will earn you points for every referral, and you’ll unlock prizes as you earn more points: https://doac-perks.com/r/CBjVS1rzbX

He explains:
◼️How AI could trigger a global collapse by 2027 if left unchecked
◼️How AI will take 99% of jobs and collapse key industries by 2030
◼️Why top tech CEOs are quietly meeting to prepare for AI-triggered chaos
◼️How algorithms are hijacking human attention, behavior, and free will
◼️The real reason governments are afraid to regulate OpenAI and Google

00:00 Intro  
02:21 I Predicted the Biggest Change In History 
07:48 Social Media Created the Most Anxious and Depressed Generation  
13:09 Why AGI Will Displace Everyone  
15:50 Are We Close to Getting AGI?  
17:12 The Incentives Driving Us Toward a Future We Don't Want  
19:58 The People Controlling AI Companies Are Dangerous  
23:18 How AI Workers Make AI More Efficient  
24:24 The Motivations Behind the AI Moguls  
29:21 Elon Warned Us for a Decade — Now He's Part of the Race  
34:39 Are You Optimistic About Our Future?  
37:58 Sam Altman's Incentives  
38:46 AI Will Do Anything for Its Own Survival  
46:18 How China Is Approaching AI  
48:15 Humanoid Robots Are Being Built Right Now  
52:05 What Happens When You Use or Don't Use AI  
55:34 We Need a Transition Plan or People Will Starve  
01:01:10 Ads  
01:02:11 Who Will Pay Us When All Jobs Are Automated?  
01:05:35 Will Universal Basic Income Work?  
01:09:23 Why You Should Only Vote for Politicians Who Care About AI  
01:11:18 What Is the Alternative Path?  
01:15:12 Becoming an Advocate to Prevent AI Dangers  
01:17:35 Building AI With Humanity's Interests at Heart  
01:20:05 Your ChatGPT Is Customised to You  
01:21:22 People Using AI as Romantic Companions  
01:23:05 AI and the Death of a Teenager  
01:25:42 Is AI Psychosis Real?  
01:31:48 Why Employees Developing AI Are Leaving Companies  
01:33:04 Ads  
01:43:30 What We Can Do at Home to Help With These Issues  
01:52:22 AI CEOs and Politicians Are Coming  
01:56:21 What the Future of Humanoid Robots Will Look Like  


Follow Tristan:
X - https://bit.ly/3LTVLqy 
Instagram - https://bit.ly/3M0cHeW 

The Diary Of A CEO:
◼️Join DOAC circle here - https://doaccircle.com/ 
◼️Buy The Diary Of A CEO book here - https://smarturl.it/DOACbook 
◼️The 1% Diary is back - limited time only: https://bit.ly/3YFbJbt 
◼️The Diary Of A CEO Conversation Cards (Second Edition): https://g2ul0.app.link/f31dsUttKKb 
◼️Get email updates - https://bit.ly/diary-of-a-ceo-yt 
◼️Follow Steven - https://g2ul0.app.link/gnGqL4IsKKb 

Sponsors:
ExpressVPN - visit https://ExpressVPN.com/DOAC to find out how you can get up to four extra months.
Intuit -  If you want help getting out of the weeds of admin, https://intuitquickbooks.com 
Bon Charge - http://boncharge.com/diary?rfsn=8189247.228c0cb with code DIARY for 25-30% off

AI Expert: We Have 2 Years Before Everything Changes! We Need To Start Protesting! - Tristan Harris

Discover how GFunnel protects your CRM from spam, automates DND and qualification rules, and uses real-time analytics and community tactics to scale marketing funnels.

GFunnel Guide: Build Converting Funnels, Stop Spam & Automate Growth

Lead Connector With GFunnel: Build Marketing Funnels, Stop Spam, and Automate Growth

- - Big one for agencies and power users — Inbound DND is here!
- Until now, DND only worked for outbound if you wanted to automate it via workflows. But marketing agencies kept running into a problem: incoming spam calls were creating junk contacts and false opportunities, with no way to clear that via automation. Now you can block that noise at the source.
What's New?
- Direction control on both the Contact DND trigger and Enable/Disable DND action, allowing users to choose Inbound or Outbound
Inbound DND applies to all inbound channels (Calls & SMS )
- Help Docs: https://help.gohighlevel.com/support/solutions/articles/48001214849-how-to-use-do-not-disturb-dnd-?fbclid=IwY2xjawOpeSZleHRuA2FlbQIxMABicmlkETF3bXpMeHc1aFdmYkN0b3FBc3J0YwZhcHBfaWQQMjIyMDM5MTc4ODIwMDg5MgABHtVSqtkNM3Z3aMYnwXTqBwOvhtTaoQJ54AVWhyXVung1-p9wu0myAGpeW-AW_aem_yI8Ovp0p5zQlMNpJd2Twvg

Workflow Update: Inbound DND Support Live!

Turn marketing funnels into a unified growth platform with GFunnel—automation, AI content, centralized management, real-time analytics and networking to scale faster.

Build Scalable Marketing Funnels with GFunnel

Marketing funnels and GFunnel: Build an All-in-One Business Platform for Growth

Google Business Profile Post Scheduler Live!

Stop losing momentum. Discover how integrated business automation tools—CRM, Flows AI, AI contracts, and no-code sites—help entrepreneurs automate follow-up, speed signings, and scale consistently.

Turn Ambition Into Consistency with Business Automation Tools

Ambitious but Inconsistent? Business Automation Tools to Fix That

Download your free scaling roadmap here: https://www.acquisition.com/roadmap-yt-d
The easiest business I can help you start (free trial): https://www.skool.com/hormozi
Business owners: Want to scale faster? We provide in-person advisory for companies doing at least $1M per year: https://www.acquisition.com/workshop-yt-d

If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $250,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything. 
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time. 
26 yrs old: In desperation, started licensing model as a hail mary. It worked. 
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.  
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months. 
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal. 
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses. 
34 yrs old: I became co-owner of https://Skool.com to help the many people who want to start a business online do so.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win. 

Keep crushing. May your desires be greater than your obstacles. 

Never quit,

Alex

DISCLOSURE 
Information shared here is for educational purposes only.  Individuals and business owners should evaluate their own business strategies, and identify any potential risks.  The information shared here is not a guarantee of success. Your results may vary.
Copyright © 2025.

If you’re ambitious but inconsistent, please watch this

Increase conversions and average order value with GFunnel — integrated funnel builder, Lead Connector CRM, one-click order upsells, smart automation, and community support.

Boost AOV with GFunnel — One-Click Upsells & Automated Funnels

Lead Connector With GFunnel: Build Marketing Funnels That Convert with One-Click Order Upsells

Forms One Click Order Upsell Live!

Build high-converting funnels with GFunnel’s drag-and-drop builder, multichannel automation, real-time analytics and community networking to reduce manual work and boost conversions.

Scale Conversions with GFunnel — All-in-One Funnel & Automation

Build High-Converting Marketing Funnels and Scale with GFunnel’s All-in-One Business Platform

For a 14-day free trial, click http://gohighlevel.com/army-offer
———
For more information, be sure to check out the related help doc at https://help.gohighlevel.com/en/support/solutions/articles/155000006650-conversations-ai-bots-can-now-respond-to-audio
———
Want someone from the team to walk you through it? Click here https://speakwith.us/success
———
Visit the Did You Know blog for other great resources https://www.gohighlevel.com/blog/category/did-you-know
———
For other helpful tutorials, visit our Content Army playlist https://www.youtube.com/playlist?list=PLUjgZhyQd8yUgxV6579GC5uh75YigrLLq

Learn how Conversation AI can transcribe and intelligently reply to audio files and voice messages. This tutorial covers setup, customization, and activation of voice features for various platforms including WhatsApp, Facebook, Instagram, SMS, and MMS. Discover how to manage audio response settings, integrate a knowledge base, and ensure compliance with Meta channel policies.

00:00 Introduction to Conversational AI for Voice Messages
00:24 Setting Up Your AI Conversation Agent
00:46 Configuring Voice and Image Settings
00:58 Adjusting Response Timing
01:39 Testing the AI with WhatsApp
02:11 Monitoring and Training Your AI
02:54 Channel-Specific Settings and Compliance
03:24 Conclusion and Additional Resources

How To Use HighLevel's Conversation AI to Automate Voice Message Replies

Practical guide to scale marketing funnels: optimize forms and micro-interactions, automate workflows, personalize conversion points, and use real-time analytics and community networking with GFunnel.

Scale Marketing Funnels: Better Forms, Faster Automation, Smarter Growth

Marketing funnels that scale: Build better forms, faster workflows, and smarter growth with GFunnel

Button Icons for Form Builder!

Discover how manual and smart collections, automation, and GFunnel’s unified platform build automated stores, personalize funnels, and drive scalable growth.

Scale Faster with Automated Funnels & Smart Collections Using GFunnel

Marketing funnels and GFunnel: Build Automated Stores, Smart Collections, and Scalable Growth

For a 14-day free trial, click http://gohighlevel.com/army-offer
———
For more information, be sure to check out the related help doc at https://help.gohighlevel.com/en/support/solutions/articles/155000006616-products-manual-and-smart-collections
———
Want someone from the team to walk you through it? Click here https://speakwith.us/success
———
Visit the Did You Know blog for other great resources https://www.gohighlevel.com/blog/category/did-you-know
———
For other helpful tutorials, visit our Content Army playlist https://www.youtube.com/playlist?list=PLUjgZhyQd8yUgxV6579GC5uh75YigrLLq

In this video, learn the difference between manual and smart collections for your ecommerce store. Discover how to set up and manage collections, optimize SEO, and effectively categorize products using predefined rules or handpicked methods. Gain insights into improving catalog structure, reducing manual updates, and maintaining accurate product organization. Watch now to streamline your ecommerce operations and enhance your online store.

00:00 Introduction to Manual and Smart Collections
00:10 Accessing Collections in Your Store
00:47 Creating and Managing Manual Collections
01:57 Setting Up a Smart Collection
04:07 Using Collections in Your Online Store
05:14 Conclusion and Additional Resources

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