Introducing the Link Shortener in Social Planner

Welcome to an exciting update from (Lead Connector)! Today, we're diving into a powerful new feature that will elevate your social media game: the Link Shortener. This tool is designed to convert long URLs into shorter, more manageable links, making your posts cleaner and easier to navigate. Let’s explore how to use this feature effectively within the Social Planner.

What is the Link Shortener?

A link shortener, also known as a URL shortener, is a tool that takes a lengthy URL and transforms it into a more concise version. This shortened link redirects users to the original destination while improving readability and aesthetics in your social media posts.

Key Benefits of the Link Shortener

• Professional Appearance: Shortened links enhance the visual appeal of your posts.
• Improved User Experience: Clean links make it easier for your audience to read and share.
• Customizable Tracking: Add UTM parameters to track where your traffic is coming from.
• Existing Links: Easily select from previously created shortened links.

How to Use the Link Shortener in Social Planner

Follow these simple steps to incorporate the Link Shortener into your social media strategy:

1. Navigate to Marketing > Social Planner from the left-hand menu.
2. Click on Create Post to open the post composer.
3. Select the social media accounts you want to publish on.
4. Type your message and paste the long URL you wish to include.
5. Click the URL Shortener icon next to the content editor.
6. In the pop-up, enter a name for your link, the target URL, and any UTM parameters.
7. Preview the shortened link to see how it will look in your post.
8. Finally, choose Publish or Schedule to send your post out.

Notes About the Link Shortener

Here are a few important points to keep in mind:

• Input vs. Preview: The long URL remains visible in the content editor while the shortened version appears in the final post.
• Click Tracking: Analytics for tracking clicks on your shortened links are in development and will be available soon.
• Auto Conversion: The shortener automatically generates a shortened URL without needing to manually replace the link.

Frequently Asked Questions

Q: Will my social post show the long or short link?

A: The published post will display the shortened link. The long URL is only visible to you in the content editor.

Q: Can I customize or rename the short link?

A: Currently, the short links are auto-generated and not editable.

Q: Are there analytics available for how many people click the short link?

A: Not yet, but this feature is actively being developed and will be added soon.

Q: Does the Link Shortener work on all social platforms?

A: Yes, the shortened link will appear across all social platforms supported in Social Planner, including Facebook, Instagram, LinkedIn, and more.

Q: Can I still use my own external link shorteners like Bitly?

A: Yes, you can manually add shortened links from third-party services if preferred.

Next Steps

Now that you know how to use the Link Shortener, it's time to implement it in your next post! Keep an eye out for updates as click analytics are rolled out, and explore how to use scheduling features to maximize your social media strategy.

For more information and to get started, visit (Lead Connector) and unlock the full potential of your social media efforts!