Selling on Social: Unlocking Leads with Frank Kern

Welcome to the first day of our workshop where we dive deep into the world of social selling with Frank Kern, a renowned expert in marketing. Today, we'll explore how to generate free leads and sales through simple social media posts, even if you’re just starting out. Get ready to learn actionable strategies that you can implement immediately.

Why Social Media Matters

In today's digital landscape, social media is not just a platform for socializing; it’s a powerful tool for business growth. The beauty of social media is that it allows anyone, regardless of their prior experience, to reach potential customers. Frank emphasizes that followers no longer dictate success on these platforms. Instead, creating valuable content is what drives engagement and conversions.

The Big Picture of Social Selling

Frank breaks down the social selling process into manageable pieces. It’s straightforward, and he assures us that it’s not as complicated as it might seem. Here's how it works:

• Create Engaging Posts: Start by posting something cool. This could be a tip, a lead magnet, or anything that adds value.
• Utilize HighLevel's Automated Comment Reply Feature: When someone comments on your post, HighLevel can automatically reply and ask for their email address.
• Deliver the Lead Magnet: Send the promised lead magnet, even if they don’t provide their email. Frank notes that around 83% of people will give their email anyway.
• Follow-Up: Check in with those who received the lead magnet to ensure they clicked on it. If they did, follow up with relevant offers based on their interests.

Understanding the Power of Followers

Many entrepreneurs worry about their follower count, but Frank assures us that this is a misconception. Social media platforms like Instagram and Facebook now prioritize content based on engagement rather than follower numbers. This means that even if you have zero followers, your content can still reach a wider audience.

Frank shares statistics showing that a significant portion of viewers on his posts are not even his followers. For instance, one of his posts reached over 54,000 people, with a large percentage being strangers. This shift in how content is distributed opens the door for anyone to gain visibility.

The Art of Crafting Your Post

What should you say in your posts? Frank acknowledges that many people struggle with this. The key is to focus on what’s helpful and relevant to your audience. Here are some tips:

• Be Authentic: Share genuine insights and advice rather than trying to sell something outright.
• Keep It Simple: Use straightforward language that resonates with your audience. No need for fancy jargon.
• Engagement is Key: Invite your audience to interact with your posts. Phrases like "Let me know if you want my free guide" can spur comments and engagement.

Automation Makes It Easy

One of the most compelling aspects of this strategy is the automation provided by HighLevel. Frank has developed a system that simplifies the entire process, allowing you to focus on creating content while the software handles the logistics. This includes:

• Automated comment replies
• Lead magnet delivery
• Follow-up messages based on user engagement

By using these automated tools, you can scale your social selling efforts without being overwhelmed by the manual work that usually comes with lead generation.

Leveraging Facebook Groups for Maximum Reach

Frank emphasizes the importance of Facebook groups as a strategy for reaching potential customers. With over 10 million groups on Facebook and more than 1.8 billion users participating monthly, this is a vast opportunity for engagement. Here’s how you can leverage Facebook groups effectively:

• Join Relevant Groups: Look for groups in your niche where you can share your expertise without being overly promotional.
• Post Valuable Content: Share insights, tips, or resources that will genuinely help group members.
• Engage with Members: Respond to comments and questions to build relationships and trust.

Building Relationships through Conversations

As you interact with your audience, Frank encourages you to shift from a one-way communication style to a more conversational approach. This means engaging in dialogue rather than just broadcasting information. For example, when someone shows interest in your offer, ask open-ended questions to facilitate further discussion.

By creating a dialogue, you’re not just another marketer trying to sell something; you’re a relatable person offering solutions to their problems.

FAQs

What if I have no followers? Can I still make this work?

Absolutely! As Frank mentioned, the current algorithm favors engagement over follower counts. Create valuable content, and you’ll reach people who are genuinely interested.

How often should I post on social media?

Start with one post per day and gradually increase as you become more comfortable. Consistency is key!

Do I need to use videos in my posts?

No, you don’t. Frank has had great success with written posts and images. Focus on what you’re comfortable with.

How can I track the success of my social selling efforts?

Use analytics tools provided by social media platforms to monitor engagement rates, comments, and click-throughs on your lead magnets.

Conclusion

As we wrap up day one of this workshop, remember that social selling is about authenticity, engagement, and value. With the right strategies and tools like HighLevel, you can turn social media into a powerful lead-generating machine. Join us tomorrow for more hands-on training with Frank Kern, and let’s take your social selling to the next level!