Discover why simplicity is the ultimate business strategy. Learn from Alex Hormozi how focusing on one core message and goal can transform your business and boost clarity and impact.

Mastering Business Success Through Simplicity and Focus

Less is More: The Magic of a Simple Business

Download your free scaling roadmap here: https://www.acquisition.com/roadmap
The easiest business I can help you start (free trial): https://www.skool.com/games

If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $250,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything. 
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time. 
26 yrs old: In desperation, started licensing model as a hail mary. It worked. 
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.  
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months. 
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal. 
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses. 
34 yrs old: I became co-owner of https://Skool.com to help the many people who want to start a business online do so.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win. 

Keep crushing. May your desires be greater than your obstacles. 

Never quit,

Alex

DISCLOSURE 
Information shared here is for educational purposes only.  Individuals and business owners should evaluate their own business strategies, and identify any potential risks.  The information shared here is not a guarantee of success. Your results may vary.
Copyright © 2025.

Discover how GFunnel’s integrated platform revolutionizes marketing funnels through automation, real-time analytics, and community networking to help small businesses thrive.

Unlock Business Growth with GFunnel’s All-in-One Marketing Funnel Platform

Lead Connector With GFunnel: Revolutionizing Marketing Funnels and Business Growth

Voice AI for Local Biz - Day 1

Discover how to master SaaS subscription upgrades and downgrades using GFunnel. Learn strategies for customer self-service, agency control, automation, and payment integration to scale your recurring revenue.

Optimize SaaS Subscription Management with GFunnel for Business Growth

Lead Connector With GFunnel: Mastering SaaS Subscription Upgrades and Downgrades for Business Growth

For a 14-day free trial, click http://gohighlevel.com/army-offer
———
For more information, be sure to check out the related help doc at https://help.gohighlevel.com/en/support/solutions/articles/48001207110-how-to-upgrade-downgrade-saas-plan-for-a-location
———
Want someone from the team to walk you through it? Click here https://speakwith.us/success 

Join Tina as she guides you through the process of upgrading or downgrading a SaaS subscription for a location. Whether allowing your customers to manage their subscriptions or doing it yourself as an agency owner, Tina covers both scenarios step-by-step. Learn how to configure settings, update plans via your account or Stripe, and ensure feature accessibility. Watch now for a comprehensive tutorial.

00:00 Introduction and Overview
00:07 Enabling Customer Self-Service for Subscription Changes
00:44 Customer View: Upgrading or Downgrading a Subscription
01:18 Agency Control: Managing Sub-Account Subscription Settings
01:58 Manual Subscription Changes via Stripe
03:13 Final Steps and Conclusion

How to Manage SaaS Subscription Upgrades and Downgrades

Discover how to automate LinkedIn DMs using N8N within GFunnel with AI-powered drafts and human review for personalized, efficient communication.

Streamline LinkedIn Messaging with N8N and GFunnel Automation

How to Use N8N Within GFunnel to Automate LinkedIn DMs with Human Review

Tired of drowning in LinkedIn DMs? Same.
So my teammate Max and I built Request Router—an AI-powered LinkedIn messaging assistant with a human-in-the-loop approval flow.

Built with:
- Unipile to send/receive LinkedIn messages
- Slack for human approval + message editing
- Notion as the brain for routing and smart context

No more guessing who to forward messages to.
No more wasting time on cold outreach.
Just clean, scalable, human-approved AI replies—tailored to your org.

👀 Behind-the-scenes build with Max: https://youtu.be/3LEm9bTXtvw?si=QwapUj4YPYW0DVFx
💾 Download the Request Router template: https://n8n.io/workflows/4889-linkedin-auto-message-router-and-responder-with-request-detection/

0:00 – Intro: The Problem
0:33 – Demo: AI Inbox in Action
2:10 – How It Works (Slack + Notion + Unipile)
3:58 – Setting Up the Workflow
9:50 – AI Agent & Directory Logic
15:02 – Slack Button Actions + Advanced Routing
16:44 – Wrap-Up & Template Info

Auto-Reply to LinkedIn DMs with Human Review

Discover how GFunnel's all-in-one platform combined with Alex Hormozi's business principles can simplify lead management, automate workflows, and scale your business effortlessly.

Boost Your Business Growth with GFunnel & Alex Hormozi's Proven Strategies

How GFunnel & Hormozi’s Strategies Transform Success 🚀

**Huge Announcement**

Sharran Srivatsaa is joining us as Managing Partner, and President of ACQ.COM

To explain how big of a deal this is, I’ll cite a recent article… 
“Like Michael Jordan in his prime, he’s stepping away from his president role at a peak moment, having led Real to heights no other brokerage has achieved in such a short time.”

Sharran joins us directly from $REAX - scaling it from $200M to $1B+ Market cap in under 3 years - in one of the worst real estate markets in recent history.

Prior to that - he ran Srilo Capital - his family office that focused on PE, Tech, & Real estate.

Prior to that, he scaled Teles from $300M in volume to $3.4B which he then sold to Douglas Elliman.

He has 5 major exits under his belt. And in between worked at Goldman Sachs and was a pro tennis player for five years. 

TLDR: He comes to us with deep tech, finance, public sector, real estate, M&A and operational knowledge. He’s really good and really smart at a lot of stuff.

On a personal level: I’ve known Sharran for 6+ years. The first time we spoke was for 4 hours on a random weeknight. We became instant close friends. He’s one of the few people I can call with good news, bad news, or for advice.

We’ve partnered on every multi-family real estate purchase I’ve made in the past 5 years (I think?).

In short, Sharran is great. And now, he’s joining ACQ, making ACQ even greater.
 
WHAT THIS MEANS FOR YOU:
You’ll get more “advanced business” content.
You’ll get more visibility into our investing side (I’ve kept this more private, but that will change soon). We’ll be sharing our deals more publicly.
We’re starting a Behind Closed Doors podcast for those of you who like the more advanced stuff (think higher level ops, org design, investing, private equity, real estate, alternative assets, etc)

And…we have a big amazing thing planned that I can't wait to tell you about.

Until then, please join me in welcoming Sharran Srivatsaa to ACQ!

----

If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $250,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything. 
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time. 
26 yrs old: In desperation, started licensing model as a hail mary. It worked. 
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.  
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months. 
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal. 
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses. 
34 yrs old: I became co-owner of https://Skool.com to help the many people who want to start a business online do so.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win. 

Keep crushing. May your desires be greater than your obstacles. 

Never quit,

Alex

DISCLOSURE 
Information shared here is for educational purposes only.  Individuals and business owners should evaluate their own business strategies, and identify any potential risks.  The information shared here is not a guarantee of success. Your results may vary.
Copyright © 2025.

We Made a BIG Decision...

Discover how GFunnel integrates marketing funnels, automation, real-time analytics, and community networking to accelerate business growth and streamline operations.

Unlock Business Growth with GFunnel’s All-in-One Marketing Ecosystem

Lead Connector With GFunnel: Mastering Marketing Funnels and Business Growth

For a 14-day free trial, click http://gohighlevel.com/army-offer
———
For more information, be sure to check out the related help doc at https://help.gohighlevel.com/en/support/solutions/articles/155000002061-post-facebook-reel-from-social-planner
———
Want someone from the team to walk you through it? Click here https://speakwith.us/success 

Learn how to effortlessly schedule Facebook page reels using the social media planner. In this tutorial, Tina walks you through integrating your Facebook page, creating a new reel post, adding content, and finalizing your post. Gain insights into advanced options like tagging, post categories, and scheduling recurring posts. Understand the technical requirements like video length, format, and aspect ratio to ensure a successful upload.

00:00 Introduction to Scheduling Facebook Page Reels
00:16 Connecting Your Facebook Page
00:37 Creating and Uploading Your Reel
00:59 Adding Content and Formatting
01:18 Advanced Options and Posting
02:09 Reviewing and Managing Your Post
02:59 Technical Specifications for Reels
03:24 Conclusion and Final Tips

How to Use the Social Planner for Facebook Reels

Discover how to master workflow automation with GFunnel’s advanced filters and smart lists. Learn to build personalized marketing funnels, save time, and grow your business efficiently.

Boost Your Business with GFunnel: Advanced Automation & Smart Lists Explained

Lead Connector With GFunnel: Mastering Workflow Automation with Advanced Filters and Smart Lists

For a 14-day free trial, click http://gohighlevel.com/army-offer
———
For more information, be sure to check out the related help doc at https://help.gohighlevel.com/en/support/solutions/articles/155000003974-workflows-advanced-filters-smart-list
———
Want someone from the team to walk you through it? Click here https://speakwith.us/success 

In this video, Tina explains how to set up advanced filters and smart lists for workflows. She walks through the steps to create and customize filters, save them as smart lists, and manage these lists effectively. Learn how to navigate through different criteria and understand the differences between filters and smart lists.

00:00 Introduction to Advanced Filters and Smart Lists
00:09 Setting Up Workflow Triggers
01:00 Using Advanced Filters
02:42 Creating and Saving Smart Lists
04:26 Managing and Deleting Smart Lists
04:42 Understanding Filters vs. Smart Lists
04:56 Admin and User Permissions for Smart Lists
05:25 Conclusion and Final Thoughts

Workflow Automation: Setting Up Advanced Filters and Smart Lists

Learn how to activate the AI employee feature in Lead Connector With GFunnel with our easy step-by-step guide. Boost automation, scale your business, and enable voice AI today.

Unlock Voice AI Power: Activate AI Employee in Lead Connector With GFunnel

How to Activate Voice AI with Lead Connector With GFunnel: A Step-by-Step Guide

https://www.gohighlevel.com/?utm_source=playbook_funnel&utm_medium=playbook_funnel&utm_campaign=playbook_14day_trial

Activate Voice AI

Discover how to personalize your website template using Lead Connector With GFunnel to optimize sales funnels, boost engagement, and convert visitors into clients effectively.

Master Website Template Customization with Lead Connector & GFunnel

How to Customize Your Website Template with Lead Connector With GFunnel

Customize Website Template

Learn how to effortlessly connect your domain and update custom values for URLs and phone numbers in Lead Connector with GFunnel. Streamline your marketing automation with this step-by-step guide.

Master Custom Values and Domain Connection in Lead Connector with GFunnel

How to Update Custom Values and Connect Your Website Using Lead Connector With GFunnel

Update Custom Values

Learn how to easily import and apply the AI Employee Playbooks Client Acquisition Snapshot using Lead Connector With GFunnel to optimize your marketing, sales, and automation workflows.

Streamline Client Acquisition with Lead Connector Snapshots

Import and Apply the Client Acquisition Snapshot with Lead Connector With GFunnel

CLIENT ACQUISITION SNAPSHOT LINK: https://affiliates.gohighlevel.com/?fp_ref=ghl-main&share=5yqJJ8NnMYeaNWV6FJJo

https://www.gohighlevel.com/?utm_source=playbook_funnel&utm_medium=playbook_funnel&utm_campaign=playbook_14day_trial

Import and Apply the Client Acquisition Snapshot

Learn how to purchase, register, and manage a phone number for your agency using Lead Connector with GFunnel. Enhance your communication with local numbers, SMS, and Voice AI features.

Step-by-Step Guide to Buying and Registering a Phone Number with Lead Connector

How to Purchase and Register a Phone Number Using Lead Connector With GFunnel

A2P REGISTRATION HELPDOC: https://help.gohighlevel.com/support/solutions/articles/48001225526-lc-phone-system-trust-center#Trust-Center-Onboarding-Overview

https://www.gohighlevel.com/?utm_source=playbook_funnel&utm_medium=playbook_funnel&utm_campaign=playbook_14day_trial

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